The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly (Revised, Updat

David Meerman Scott

A completely revised and updated edition of the "BusinessWeek" bestseller, "The New Rules of Marketing and PR" shows how to leverage the potential that Web-based communication offers a business.


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Book Information

Publisher: John Wiley & Sons
Publish Date: 12/31/2009
Pages: 289
ISBN-13: 9780470547816
ISBN-10: 0470547812
Language: English

What We're Saying

July 02, 2008

MarketingProfs recently posted two of their podcasts from their annual Business-to-Business Forum. The first being Dan Ariely's, author of Predictably Irrational, keynote on "Unlocking Customer Behavior. . READ FULL DESCRIPTION

June 05, 2009

Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? READ FULL DESCRIPTION

August 06, 2009

I found this review on www. blogcritics. org - it seems like a very intriguing read. READ FULL DESCRIPTION

February 01, 2011

inBubbleWrap Giveaway!

By Sally Haldorson

Last week on inBubbleWrap we offered Content Rules by Ann Handley & C. C. Chapman. READ FULL DESCRIPTION

Full Description

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends
  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

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