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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Dan S

Internationally recognized "millionaire-maker," Dan Kennedy, invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer--an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 06/18/2019
Pages: 368
ISBN-13: 9781599186412
ISBN-10: 1599186411
Language: English

Full Description

THE SCARY TRUTH: The middle-class consumer population--and their buying power--is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

  • Use 10 surprising emotional buy triggers the affluent find irresistible
  • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
  • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
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