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The Non-Obvious Guide to PR & Communication

Shonali Burke, Rohit Bhargava

The NOG to Public Relations & Communication A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations.

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Book Information

Publisher: Ideapress Publishing.
Publish Date: 03/07/2023
Pages: 204
ISBN-13: 9781646870677
ISBN-10: 1646870670
Language: English

Full Description

The NOG to Public Relations & Communication

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations.

More than a century after it entered the business lexicon, the brand - and market - building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.

In this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how - when done right - it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.

In this guide, you will learn:

  • How to connect PR to business goals from the get-go
  • How to write a PR strategy that makes business sense
  • How to humanize your business by telling data-driven stories
  • What The 7C Social PR Framework(TM) is and how to use it
  • How to identify and work with influencers who matter... including the media, and
  • How to measure PR, so you can truly capture its value

Shonali channels her 20+ years' experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you're a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing your winning PR strategy.

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