The Non-Obvious Guide to Public Relations & Communication: Earning Attention & Building Trust in a Skeptical World
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why. Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.95 | |
| 1 - 24 | $16.96 | 15% |
| 25 + | $11.97 | 40% |
Non-returnable discount pricing
$19.95
Book Information
| Publisher: | Ideapress Publishing |
|---|---|
| Publish Date: | 09/26/2023 |
| Pages: | 216 |
| ISBN-13: | 9781646870677 |
| ISBN-10: | 1646870670 |
| Language: | English |
Full Description
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.
More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.
In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.