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The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Jay Baer

The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives.

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Book Information

Publisher: Wiley
Publish Date: 02/07/2011
Pages: 202
ISBN-13: 9780470923276
ISBN-10: 047092327X
Language: English

What We're Saying

June 25, 2013

Thinker in Residence: Jay Baer

By Sally Haldorson

Jay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. READ FULL DESCRIPTION

June 26, 2013

If you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer READ FULL DESCRIPTION

Full Description

The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

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