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Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives.

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Book Information

Publisher: Yale University Press
Publish Date: 04/08/2008
Pages: 293
ISBN-13: 9780300122237
ISBN-10: 0300122233
Language: English

What We're Saying

December 16, 2008

The Economist has chosen their books of the year in a variety of categories. You can go through the entire list here, but I've listed the choices in the Economics & Business category for quick review below. The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash by Charles R. READ FULL DESCRIPTION

August 05, 2008

The other day I had an interesting conversation with the two Brafman brothers -- Ori and Rom -- who wrote Sway: The Irresistible Pull of Irrational Behavior. Turns out we shouldn't always trust our gut instinct. I just posted the podcast if you'd like to learn why that's true. READ FULL DESCRIPTION

April 17, 2015

Working Toward Happiness

By Sally Haldorson

Like many things, perhaps working hard for happiness makes those moments of happiness, in whatever form, savory rather than just sweet. READ FULL DESCRIPTION

December 03, 2008

If you follow business books, you no doubt know that The Financial Times and Goldman Sachs award one book each year The Financial Times and Goldman Sachs Business Book of the Year. What you may have escaped your business book radar is The Financial Times Management Blog and their picks of the 2008 crop. Most of the books that made the FT/Goldman Sachs shortlist made this list as well (I'll point them out below), the sole exception being William J. READ FULL DESCRIPTION

June 06, 2008

Nudge

By 800-CEO-READ

Nudge was one of April's Jack Covert Selects, but it appears Jack and the rest of us here at 8cr are not the only fans. Mr. Tom Peters himself has posted a rave review on his blog. READ FULL DESCRIPTION

April 11, 2008

Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard. H. Thaler and Cass R. READ FULL DESCRIPTION

March 31, 2008

April Titles

By 800-CEO-READ

As we start the next month, here are a few of the titles coming out in April that are sure to be covered in various media outlets. From the author of A Whole New Mind, comes the first ever manga business book. Dan Pink's The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need. READ FULL DESCRIPTION

February 24, 2009

Our friends at Penguin have picked up one of the great titles of last year, Nudge: Improving Decisions about Health, Wealth, and Happiness, and are releasing it in paperback. . . READ FULL DESCRIPTION

December 17, 2008

Business Pundit knows business books well, and has chosen the 10 from 2008 they think are the best. I think they have the right idea in describing the popular feelings of the year: 2008 came in two parts. Part I, which ran through Bear Stearns, carried the vestiges of prior years, when we thought we could get away with everything, never anticipating that in actuality, everything would get away from us. READ FULL DESCRIPTION

January 06, 2009

The New York Times economics blog, Economix, has had two great posts recently that tie into recent business books and big ideas. The first, Helping People Make Good Choices, was posted on Sunday by economics editor Catherine Rampell and discusses "libertarian paternalism," an idea at the center of Richard Thaler and Cass Sustein's Nudge. It covers irrational behavior (the bane of traditional economists) and the subtle ways in which we can influence people to act in their own and others' best interests. READ FULL DESCRIPTION

January 08, 2009

Free Market Madness: Why Human Nature Is at Odds with Economics and Why It Matters by Peter A. Ubel, Harvard Business School Press, 272 pages, $26. 95, Hardcover, January 2009, ISBN 9781422126097 Peter A. READ FULL DESCRIPTION

April 14, 2008

Friday we posted a review of Nudge. Steven Levitt over at the Freakonomics blog recently posted his thoughts on the book, too. It seems he liked it: Which is why I could not have been more surprised and delighted when I finally got to read a copy of their new book Nudge. READ FULL DESCRIPTION

November 05, 2008

Amazon's Best of 2008

By 800-CEO-READ

Amazon has posted its editors' picks for 2008. In the Business & Investing category, they chose: The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam A Sense of Urgency by John P. Kotter, Harvard Business School Press (Jack Covert Selects) The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Jossey-Bass The Momentum Effect: How to Ignite Exceptional Growth by J. READ FULL DESCRIPTION

May 28, 2015

Sally reviews Richard Thaler's new book, Misbehaving: The Making of Behavioral Economics. READ FULL DESCRIPTION

Full Description

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take--from neither the left nor the right--on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

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