Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

By Seth Godin

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

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Book Information

Publisher: Touchstone Books
Publish Date: 04/20/2000
Pages: 256
ISBN-13: 9780684865539
ISBN-10: 068486553X
Language: English

Full Description

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way.

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing , Purple Cow , All Marketers Are Liars , Small is the New Big , The Dip , Tribes , Linchpin , and Poke the Box.

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