Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
| Quantity | Price | Discount |
|---|---|---|
| List Price | $22.99 | |
| 1 - 24 | $19.54 | 15% |
| 25 - 99 | $14.25 | 38% |
| 100 - 249 | $13.79 | 40% |
| 250 - 499 | $13.33 | 42% |
| 500 + | $13.10 | 43% |
$22.99
Book Information
| Publisher: | Amacom |
|---|---|
| Publish Date: | 04/30/2012 |
| Pages: | 288 |
| ISBN-13: | 9780814417850 |
| ISBN-10: | 081441785X |
| Language: | English |
Full Description
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.
Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to:
- attract prospects' attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- "power up" cover letters and executive summaries;
- overcome "value paranoia";
- incorporate proof into a proposal;
- and write winning renewal contracts.
With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
