Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

By Tony Ellery and Neal Hansen

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Book Information

Publisher: Wiley
Publish Date: 06/05/2012
Pages: 412
ISBN-13: 9780470487532
ISBN-10: 0470487534
Language: English

About the Authors

Tony Ellery is a consultant with Ellery Pharma Consulting. Until September 2008, he was the Head of Pharmaceutical Lifecycle Management in Portfolio Management at Novartis AG. Prior to this, he occupied positions of increasing seniority in research, development, and marketing at different companies, including Roche, Ciba Vision, and Novartis.

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TONY ELLERY is a consultant with Ellery Pharma Consulting. Until September 2008, he was the Head of Pharmaceutical Lifecycle Management in Portfolio Management at Novartis AG. Prior to this, he occupied positions of increasing seniority in research, development, and marketing at different companies, including Roche, Ciba Vision, and Novartis.

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