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Positioning: The Battle for Your Mind, 20th Anniversary Edition (Anniversary)

Al Ries

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 01/17/2001
Pages: 246
ISBN-13: 9780071359160
ISBN-10: 0071359168
Language: English

What We're Saying

April 23, 2009

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. READ FULL DESCRIPTION

March 27, 2009

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time. READ FULL DESCRIPTION

December 03, 2009

Bygones

By Sally Haldorson

I received a copy of Bas Bleu’s catalog via snailmail the other day. Bas Bleu (means “blue stocking,” the antiquated label used for an educated woman) is a specialty book and gift strictly mail-order company whose motto is: “Champion of the Odd Little Book…and your source for inspired gifts and accessories for readers. ” It surprised me to get this catalog since it seems like the days of hard copy catalogs are far behind us (JCPenney's just announced they will discontinue their Big Book). READ FULL DESCRIPTION

Full Description

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

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