Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty

Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty

By C Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests.

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Book Information

Publisher: O'Reilly Media
Publish Date: 11/28/2017
Pages: 265
ISBN-13: 9781491971727
ISBN-10: 149197172X
Language: English

Full Description

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:

  • Articulate an inspiring vision and goals for your product
  • Prioritize ruthlessly and scientifically
  • Protect against pursuing seemingly good ideas without evaluation and prioritization
  • Ensure alignment with stakeholders
  • Inspire loyalty and over--delivery from your team
  • Get your sales team working with you instead of against you
  • Bring a user- and buyer--centric approach to planning and decision-making
  • Anticipate opportunities and stay ahead of the game
  • Publish a comprehensive roadmap without over-committing

About the Authors

Evan is seasoned entrepreneur and product leader who has brought dozens of products from concept to market for both consumer and enterprise audiences. As a founder, his companies have served a diverse variety of organizations, from startups, to nonprofits, to Fortune 500 companies, including Apple, Deloitte, Chevron, Sonos, Stanfor?

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C. Todd Lombardo wears many hats, all at once: author, designer, scientist, professor, and visualizer. After beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. In his role as Chief Design Strategist at Fresh Tilled Soil, he employs strategic thinking to craft smart, impactful solutions that radically transform clients' product strategies.

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Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping cross-functional product development teams work better together to deliver great products to market faster. Bruce is an internationally- recognized thought -leader and sought- after speaker on product roadmapping and prioritization.

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Michael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products.

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