Two Upcoming Live-Streamed Interviews! July 20 with Laurie Stone and July 28 with Batja Mesquita.

Profit from the Core: Growth Strategy in an Era of Turbulence

Chris Zook

Written by the leaders of Bain & Company's worldwide strategy practice, and based on a 10-year study of 2,000 companies, this book argues that a timeless strategic principle focusing on a central profit area remains the key source of competitive advantage and the only viable platform for successful expansion.


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Book Information

Publisher: Harvard Business Review Press
Publish Date: 01/31/2001
Pages: 186
ISBN-13: 9781578512300
ISBN-10: 1578512301
Language: English

What We're Saying

December 28, 2008

I get paid to read business books. Some would consider this a tortured existence, but I can't think of a better job in the world. The job does have certain requirements. READ FULL DESCRIPTION

September 12, 2008

The Breakthrough Imperative: How the Best Managers Get Outstanding Results by Mark Gottfredson and Steve Schaubert, Collins, 367pages, $26. 95, Hardcover, March 2008, ISBN 9780061358142 Bain & Company have produced some of the best books coming out of consulting industry over the last decade. Chris Zook's trilogy--Profit from the Core, Beyond the Core, and Unstoppable--is a treatise on the benefits of strategic focus in any organization. READ FULL DESCRIPTION

August 10, 2007

After a summer hiatus, we return with a great interview. In this podcast, I talk with Chris Zook, author of Unstoppable: How to Identify Hidden Assets, Redefine the Core, and Fuel Future Growth. This book is the final in a business trilogy of sorts. READ FULL DESCRIPTION

May 02, 2007

Again from Profit from The Core by Chris Zook: The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following: Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon. Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure. READ FULL DESCRIPTION

May 02, 2007

From Profit from The Core by Chris Zook: Strategy, Liddell Hart's history of military strategy, examines the successes and failures of military campaigns to take over territory going back to the Peloponnesian Wars. Hart finds that armies that make a frontal assault on an entrenched position lose virtually 100 percent of the time, even with superior forces. He argues that an indirect approach is essential to increasing the odds of victory. READ FULL DESCRIPTION

March 06, 2012


By Sally Haldorson

We've spent a lot of time with Chris Zook. Not the man himself, but his work. When we were prepping the material for The 100 Best Business Books of All Time, Jack and Todd were still unsure of what the exact construction of the book would look like, but we were sure of one thing: Chris Zook had to be included in the book. READ FULL DESCRIPTION

January 07, 2009

I am a big fan of Chris Zook's work. He is a partner at Bain & Company and he has spent alot of time researching what companies should do from a strategic point of view to be successful. Zook offers sobering statistics for the success of new ventures and equally inspiring numbers for the power that market leaders have in their industries. READ FULL DESCRIPTION

May 16, 2007

Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth by Chris Zook, Harvard Business School Press, 208 pages, $29. 95 Hardcover, May 2007, ISBN 9781422103661. You expect to find trilogies in fantasy or science fiction literature. READ FULL DESCRIPTION

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