Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

By Stephen Woessner

If done right, the money and influence that can be made in podcasting is simply too much to pass up. Discover the secrets many have ignored!

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Book Information

Publisher: Amacom
Publish Date: 09/14/2017
Pages: 272
ISBN-13: 9780814438282
ISBN-10: 0814438288
Language: English

Full Description

Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right.

Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry.

Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:

  • Choose the ideal format for the type of show you are producing
  • Get the best guests
  • Create intriguing interview questions
  • Record and edit like a pro
  • Maximize buzz for the launch
  • Secure generous sponsorship
  • Achieve top rankings fast

Don't let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.

About the Author

Drew McLellan has worked in advertising for over 25 years and started his own agency in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), serving more than 250 small to mid-sized agencies annually, helping them build agencies that are sustainable, scalable, and profitable.

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