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Purple Cow: Transform Your Business by Being Remarkable (2003. Corr. 2nd Printing)

Seth Godin

In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Book Information

Publisher: Portfolio
Publish Date: 05/11/2003
Pages: 160
ISBN-13: 9781591840213
ISBN-10: 159184021X
Language: English

What We're Saying

January 30, 2009

Seth Godin has been announced as a speaker at The 99% Conference being put on by Behance and COOL HUNTING in New York City. The conference is April 16 & 17, but you can save $100. 00 if you get early bird tickets before February 16th. READ FULL DESCRIPTION

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

October 15, 2008

On October 9th, Mitch Joel of The Six Pixels of Separation Blog posted a list of six Books You Need To Read To Succeed In Business . The post generated quite a lot of buzz, suggesting that, contrary to popular opinion, people still read books. The list was: The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Christopher Locke, Doc Searls & David Weinberger Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Re-Imagine! READ FULL DESCRIPTION

June 05, 2009

Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? READ FULL DESCRIPTION

July 23, 2009

Bob Adams at 27 gen has written a series of posts on books he liked from The 100 Best Business Books of All Time and how they apply to church leadership. His first post is about our book and Drucker's Effective Executive. His other books include: Purple Cow - blog post / book link Six Thinking Hats - blog post / book link Leading Change - blog post / book link Why We Buy - blog post (with additional here , here, and here) / book link Little Red Book of Selling - blog post / book link He ends his last post by saying: That's my quick look at "The 100 Best Business Books of All Time. READ FULL DESCRIPTION

November 13, 2008

Tribes: We Need You To Lead Us by Seth Godin, Portfolio, 151 pages, $19. 95, Hardcover, October 2008, ISBN 9781591842330 "We Need You To Lead Us. " The call to action is clear and powerful, exactly what you would expect from marketer Seth Godin. READ FULL DESCRIPTION

May 03, 2013

In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. READ FULL DESCRIPTION

October 16, 2008

Tribes Released!

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What many (including Todd) are calling Seth's best book since Purple Cow, and some are even calling his best book ever, goes on sale today. Entitled Tribes: We Need You to Lead Us, it describes the new paradigm of marketing as (and) leadership. Seth wrote of the book on his blog today: . READ FULL DESCRIPTION

April 02, 2009

We Are Fans Too...

By 800-CEO-READ

Hugh MacLeod's tribute to Seth Godin's Purple Cow. READ FULL DESCRIPTION

January 14, 2016

This year's winner is the Founder, President, and Publisher of Portfolio, Adrian Zackheim. READ FULL DESCRIPTION

Full Description

Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation.

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