The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (2010)

Philip Kotler (M. A. , University of Chicago, Ph. D. , M. I. T. ) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.

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Prof. Dr. h. c. Roland Berger is Honorary Chairman of Roland Berger Strategy Con-sultants. Roland Berger Strate-gy Consultants has grown to become the number 5 among the world's leading strategy consultancies with 36 offices in 25 countries.

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Prof. Dr. Nils Bickhoff holds an M.Sc. and a Ph.D. in business ad-ministration and began his career as a consultant with Roland Berger Strategy Consultants in 1995. He advised international clients on matters of strategy, organization, branding, and corporate finance, and was also responsible for Roland Berger's global research & development activities. In 2

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