Raise the Bar: An Action-Based Method for Maximum Customer Reactions

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

By Jon Taffer

Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.

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Book Information

Publisher: Harper Business
Publish Date: 10/08/2013
Pages: 256
ISBN-13: 9780544148307
ISBN-10: 0544148304
Language: English

Full Description

If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he has turned around countless bars and restaurants. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

About the Author

Jon Taffer, the New York Times bestselling author of Don't Bullsh*t Yourself , is a television personality best known for his no-holds-barred approach to helping hotels, restaurants, bars and businesses reach their full potential.

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