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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

Sunny Bonnell, Ashleigh Hansberger

An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, this edition offers an approach that's anything but business as usual. It is an unorthodox business book for anyone with the ambition to lead, create, inspire, and provoke change on his or her own terms.own terms.

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Book Information

Publisher: HarperOne
Publish Date: 09/03/2019
Pages: 320
ISBN-13: 9780062856937
ISBN-10: 0062856936
Language: English

What We're Saying

September 11, 2019

A Guide to Success for the Defiant, Dangerous, and Different

By Sunny Bonnell, Ashleigh Hansberger

“Instead of doing everything people told us we should be doing, we did the opposite. Instead of burying vices like our obsessive perfectionism, rebelliousness, and weirdness, we made them our selling points.” READ FULL DESCRIPTION

September 03, 2019

An unconventional business book for the rebels and misfits—the Rare Breeds—who don't fit the traditional mold. READ FULL DESCRIPTION

Full Description

An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual.

There is an unofficial rule for success: you need to change who you are to achieve greatness. But it doesn't have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers?

-- Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional --

These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed--those standout leaders and achievers--in any career.

Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs -- anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that's been slumbering in them to rise above the ordinary, own who they are, and push things forward.

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