Relationship Marketing
Quantity | Price | Discount |
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List Price | $54.95 |
$54.95
Book Information
Publisher: | Routledge |
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Publish Date: | 11/12/2002 |
Pages: | 264 |
ISBN-13: | 9780750648394 |
ISBN-10: | 0750648392 |
Language: | English |
Full Description
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.