Responsible Business: Reimagining Sustainability and Success

Carol Sanford

"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses.


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Book Information

Publisher: Jossey-Bass
Publish Date: 03/29/2011
Pages: 310
ISBN-13: 9780470648681
ISBN-10: 0470648686
Language: English

What We're Saying

December 23, 2011

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION

June 17, 2011

How we have come to define the debate on free and fair trade in this country and around the world fascinates, and often frustrates me. I think trade needs to remain just that—free and fair—but I don't believe that "free" necessarily means "unfettered," or that "fair" means "protected. " Those that point to the fact that more open markets in China, India and elsewhere have pulled more people out of poverty more quickly than any other force in the history of the world have the past 30 years of evidence on their side, and those that argue that labor and environmental concerns need to have a seat at the table so that they're not being exploited have history on their side. READ FULL DESCRIPTION

January 04, 2012

What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. READ FULL DESCRIPTION

March 11, 2011

The Responsible Business: Reimagining Sustainability and Success by Carol Sanford, Jossey-Bass, 368 pages, $39. 95, Hardcover, March 2011, ISBN 9780470648681 There has been a movement in business thought toward responsible practices and sustainability these last few years, and business books have reflected that—Peter Senge called it The Necessary Revolution in his latest book. Last month, we reviewed what might become the movement’s manifesto, aptly titled by its author, Umair Haque, The New Capitalist Manifesto. READ FULL DESCRIPTION

Full Description

"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses." --from the Introduction

"The Responsible Business" offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business.

No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. "The Responsible Business" outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.

Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.

Praise for The Responsible Business

"This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world." --Art Kleiner, editor-in-chief, strategy + business, and author, "The Age of Heretics"

"Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!" --Otto Scharmer, MIT Sloan senior lecturer; author, "Theory U: Leading from the Future as it Emerges; and coauthor, Presence"

""The Responsible Business" challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational." --Sam Ford, Fast Company expert blogger and director, Peppercom

"The powerful concepts in "The Responsible Business" have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities." --Bill Reed, founding member of LEED System and coauthor, "The Integrative Design Guide to Green Building"

"Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day." --Chad Holliday, chairman, Bank of America

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