The Road to Reinvention: How to Drive Disruption and Accelerate Transformation
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The 800-CEO-READ Business Book Awards category winners (and shortlist for the best book of the year) 2014. READ FULL DESCRIPTION
The culling process we undertake during the awards process is always rigorous, but we've narrowed it down to 40 books—5 each in 8 categories. READ FULL DESCRIPTION
The Road to Reinvention: How to Drive Disruption and Accelerate Transformation by Josh Linkner, Jossey-Bass, 256 pages, $27. 99, Hardcover, May 2014, ISBN 9780470923436 You don’t have a choice on whether or not your industry will be disrupted (hint: it will be. ) But you do have a choice on whether or not you’re going to be one of the disrupters. READ FULL DESCRIPTION
Companies, communities, and individuals fall for many reasons, but one of the most common--and easily avoidable--is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces.
The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption.
Throughout The Road to Reinvention, Linkner also explores the history--the great rise, unprecedented fall, and now rebirth--of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation.
Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.