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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

Don Peppers, Martha Rogers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.

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Book Information

Publisher: Wiley
Publish Date: 01/01/2008
Pages: 320
ISBN-13: 9780470227541
ISBN-10: 0470227540
Language: English

What We're Saying

July 03, 2008

You guessed it! It's that time again to find out what everyone is reading outside of the United States! We had quite a busy month internationally, and here's just a smattering of what was popular: India Mass Career Customization Cathleen Benko and Ann Weisberg Spain Rules to Break and Laws to Follow Don Peppers and Martha Rogers, Ph. READ FULL DESCRIPTION

January 20, 2009

2008 Best Sellers

By 800-CEO-READ

Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

May 05, 2008

Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? READ FULL DESCRIPTION

February 02, 2009

I know, I know - it's kind of a bit late for New Year's Wishes, but I'm gonna do it anyway! I'm offering up our listing of what was HOT HOT HOT last year from our customers across the borders, times zones and bodies of water! Take time to see what was popular in Poland, on demand in Denmark, cool in Canada and intoxicating in India! READ FULL DESCRIPTION

March 04, 2008

Bestsellers Overseas

By 800-CEO-READ

Recently, I found a book called India's Century by Kamal Nath, that would be a great precursor to our listing of February's top sellers in other countries. Here's just a sampling of the book, from chapter five: In the foreign mind, it was Mumbai (Bombay), of all Indian cities, that used to be the best suited to evoke a vision of modern India. This was all the more evident when I, as the minister for the environment and forests, represented India at the United Nations Conference on Environment and Development - the "Earth Summit", as it was called - in Rio de Janeiro in the summer of 1992. READ FULL DESCRIPTION

Full Description

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list."
--Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything

"Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally."
--Jim McCann, founder and CEO of 1-800-FLOWERS.COM

"Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday."
--Dror Pockard, CEO of eglue

"In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both."
--Guy Kawasaki, cofounder of Truemors and author of The Art of the Start

"Peppers and Rogers have created the unthinkable: an enjoyable wake-up call Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you."
--Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

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