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Sales First!: Growing Our Company the Old-Fashioned Way, the ColorMatrix Story

Michael Shaughnessy, John Haugh

In the 1980s, Midwestern chemical salesmen, John Haugh and Michael Shaughnessy, came across a new way of adding color to plastics. Their new product was an incremental innovation for the massive global plastics industry.

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Book Information

Publisher: Braun Collection
Publish Date: 09/30/2020
Pages: 198
ISBN-13: 9781735599908
ISBN-10: 1735599905
Language: English

Full Description

In the 1980s, Midwestern chemical salesmen, John Haugh and Michael Shaughnessy, came across a new way of adding color to plastics. Their new product was an incremental innovation for the massive global plastics industry. Without the connections, pedigree, or experience to raise venture capital, John and Mike had to finance the growth of their company the old-fashioned way-by selling products. Driving their beat-up cars around the Ohio River Valley, they called their simple plan "SALES FIRST " With every customer, capital, and human resource decision, they asked one question: "Will it generate sales quickly?" This is how they grew their company to over $100 million in revenues, recapitalized it, and benefited from its sale for over $400 million. In the process, John and Mike managed their relationship so that they never had a significant disagreement with each other, and they also created hundreds of jobs in Rust Belt Cleveland.

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