Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business

Olga Mizrahi

"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth. " --SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.

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Book Information

Publisher: Career Press
Publish Date: 11/24/2014
Pages: 256
ISBN-13: 9781601633408
ISBN-10: 1601633408
Language: English

Full Description

"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth."
--SETH GODIN, author of Linchpin
After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you:
  • Figure out what makes you and your business truly different.
  • Discover the secrets of "SoLoMo" marketing, both online and off.
  • Spruce up your Web and mobile presence by learning to love analytics.
  • Walk boldly into the future by embracing social media and customer reviews.
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