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Sell Without Selling Out: A Guide to Success on Your Own Terms

Andy Paul

Forget everything you learned about selling. Persuasion is not a sales skill--it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make.

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Book Information

Publisher: Page Two Books, Inc.
Publish Date: 02/22/2022
Pages: 192
ISBN-13: 9781989603574
ISBN-10: 1989603572
Language: English

What We're Saying

November 28, 2022

Everything your sales boss taught you is wrong. The host of the Sales Enablement podcast delivers the self-improvement guide that every seller needs. READ FULL DESCRIPTION

Full Description

Forget everything you learned about selling. Persuasion is not a sales skill--it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather learn how to master the art of selling in, by listening to what your buyers really want? In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you've been told you need to be more "salesy" to get ahead in your career, you need this book. #DeathToSalesy

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