Selling to Big Companies

Jill Konrath

Friendly, fresh, and filled with insights, this book is guaranteed to rev up the performance of anyone selling into the B2B environment. "Selling to Big Companies" shatters stale thinking and encourages readers to embrace a new mindset.


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Book Information

Publisher: Kaplan Publishing
Publish Date: 12/01/2005
Pages: 250
ISBN-13: 9781419515620
ISBN-10: 1419515624
Language: English

Full Description

Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. Discover how to:
- Target accounts where you have the highest likelihood of success.
- Find the names of prospects who can use your offering.
- Create breakthough value propositions that capture their attention.
- Develop an effective, multi-faceted account-entry campaign.
- Overcome obstacles and objections that derail your sale efforts.
- Position yourself as an invaluable resource, not a product pusher.
- Have powerful initial sales meetings that build unstoppable momentum.
- Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.

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