Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
Quantity | Price | Discount |
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List Price | $29.00 | |
1 - 24 | $24.65 | 15% |
25 - 99 | $20.30 | 30% |
100 - 249 | $19.72 | 32% |
250 - 499 | $18.85 | 35% |
500 + | $18.27 | 37% |
$29.00
Book Information
Publisher: | Wiley |
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Publish Date: | 09/09/2020 |
Pages: | 336 |
ISBN-13: | 9781119700883 |
ISBN-10: | 1119700884 |
Language: | English |
Full Description
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
- How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty