Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

By Robert Chen

"In this book Chen offers guidance to 'knowledge professionals' on how to sell their ideas and expertise. Knowledge professionals include investment bankers, consultants, lawyers, accountants, scientists, and anyone else who needs to develop business by selling a service. The content will be supported by his experience and supplemented by scientific research.


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Book Information

Publisher: Wiley
Publish Date: 04/12/2022
Pages: 336
ISBN-13: 9781119755142
ISBN-10: 111975514X
Language: English

Full Description

Wall Street Journal bestseller

Build your book of business and sell more services with this expert guide for knowledge professionals

How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking.

In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at ExecComm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen's first-hand experience and over 40 years of ExecComm's best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries.

Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to:

  • Develop a client-focused mindset to help build a thriving book of business
  • Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you're on the right track
  • Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles

The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.

About the Author

Robert Chen, MBA, is a Partner at ExecComm. He leverages his training in business and science and his management experience in the U.S. and China to help Fortune 500 business leaders and their teams communicate, sell, and lead more effectively. He

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