Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
What We're Saying
If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing? , being released by Business Plus in May. READ FULL DESCRIPTION
I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time: Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. READ FULL DESCRIPTION
Social Media has been a big topic for awhile, and seems to increase daily, as businesses scramble to figure out how to put this stuff to use. There's a lot of debate over best practices, and even if it should be used at all, but the overwhelming consensus is: use it. The problem is, "using it" isn't enough. READ FULL DESCRIPTION
We're bringing back Friday Links, a blog feature that we haven't posted in some time. Basically, the wonderful folks here at 8cr compile some of their favorite stories throughout the week, and we post the links. Brilliant, eh? READ FULL DESCRIPTION
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.