The Six Value Medals

Edward de Bono

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration.

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Book Information

Publisher: Vermillion
Publish Date: 06/01/2008
Pages: 163
ISBN-13: 9780091894597
ISBN-10: 009189459X
Language: English

Full Description

Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a full understanding of the values at play. This pioneering study provides a basis for values assessment and explains how values come into all areas of business thinking, behavior, and decision-making, whether human values, organizational values, cultural values, or perceptual values. A scoring system that rates different values as strong, sound, weak, or remote helps to prioritize topics and simplifies the process of making executive decisions that count.

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