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Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin

This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.

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Book Information

Publisher: Portfolio
Publish Date: 08/17/2006
Pages: 323
ISBN-13: 9781591841265
ISBN-10: 1591841267
Language: English

What We're Saying

March 27, 2007

Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. READ FULL DESCRIPTION

January 22, 2007

During our October NYC trip, we heard there was a new book coming out from book machine called Seth Godin. Since there wasn't much to say beyond "Hey, Seth has a new book coming out! ", we held off. READ FULL DESCRIPTION

Full Description

As one of today s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah s Show?
The Persistence of Really Bad Ideas
The Seduction of Good Enough
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?

Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: I guarantee that you'll find some ideas that don t work for you. But I m certain that you're smart enough to see the stuff you ve always wanted to do, buried deep inside one of these riffs. And I m betting that once inspired, you ll actually make something happen. "

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