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Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Shlomo Benartzi

A leading behavioral economist reveals the tools that will improve our decision making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In "The Smarter Screen, " behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you re less likely to remember its content.

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Book Information

Publisher: Portfolio
Publish Date: 10/06/2015
Pages: 256
ISBN-13: 9781591847861
ISBN-10: 1591847869
Language: English

What We're Saying

October 27, 2015

Behavioral economist Shlomo Benartzi tackles how we interact with the proliferation of the internet and screens in our everyday lives, and how they can be designed in a way that encourages us to make better decisions on them. READ FULL DESCRIPTION

November 25, 2015

Our Head of Sales and Author Services, Aaron Schleicher, dives into the Personal Development category and the best books of 2015. READ FULL DESCRIPTION

November 03, 2015

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION

November 17, 2015

Our Marketing Director Blyth takes a look at the Marketing category of The 2015 800-CEO-READ Business Book Awards longlist. READ FULL DESCRIPTION

Full Description

A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example:
- You're more likely to add bacon to your pizza if you order online.
- If you read this book on a screen, you're less likely to remember its content.
- You might buy an item just because it's located in a screen hot spot, even if better options are available.
- If you shop using a touch screen, you'll probably overvalue the product you're considering.
- You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

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