So What?: How to Communicate What Really Matters to Your Audience

Supercharge your success by answering the one question everyone cares about," So What?: How to Communicate What Really Matters to Your Audience "contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world s leading sales consultants. It s tough, but true the people you re trying to communicate with, sell to, or convince don t really care about you. Nor do they care what you re offering them until they understand exactly how it ll benefit them. If you recognize that one hard, cold fact and you know what to do about it you ll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the So What? question brilliantly, every time no matter who s asking it or what you re trying to achieve. This book will transform the way you communicate: You ll use it every day to get what you want in business and in life!"