Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
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The Athena Doctrine: How Women (And the Men Who Think Like Them) Will Rule the Future by John Gerzema and Michael D’Antonio, Jossey-Bass, 304 pages, $27. 95, Hardcover, April 2013, ISBN 9781118452950 The Athena Doctrine is a strange hybrid of a book. In one way it’s prescriptive: feminine leadership qualities are valued around the world, and men and women can learn from the stories told within to approach their work with traditionally female traits such as flexibility, empathy, and honesty. READ FULL DESCRIPTION
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards
Understanding the post-crisis consumer
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.
- Explores a movement in society where the majority of American consumers are embracing both value and values
- Shows how post-crisis consumer expectations and behaviors will drive business decisions
- Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer
Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.