Standing on the Sun: How the Explosion of Capitalism Abroad Will Change Business Everywhere

Christopher Meyer

For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting.

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Book Information

Publisher: Harvard Business School Press
Publish Date: 02/06/2012
Pages: 332
ISBN-13: 9781422131688
ISBN-10: 1422131688
Language: English

What We're Saying

August 10, 2012

Andrew Hill's article yesterday in The Financial Times announcing the longlist for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award was entitled A reading list to reflect loss of faith in capitalism. That headline is more than a little hyperbolic. The statement in the article itself that the list "includes an array of titles charting the strengths and weaknesses of the American corporate, economic and financial system" is a bit more accurate, especially if you replace the word "American" with "global. READ FULL DESCRIPTION

Full Description

For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward. As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world? Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them: - The obsession with return on equity gives way to more broad-based measurements of success. - Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks. - Businesses take ownership of the impacts they now call "externalities." Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.

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