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The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

Reid Hoffman, Ben Casnocha

LinkedIn co-founder and chairman Hoffman and author Casnocha show readers how to accelerate their career in today's competitive world. The key is to manage one's career as if it were a start-up business--a living, breathing, growing start-up of you.

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Book Information

Publisher: Currency
Publish Date: 02/14/2012
Pages: 272
ISBN-13: 9780307888907
ISBN-10: 0307888908
Language: English

What We're Saying

February 02, 2012

It used to be that there were entrepreneurs, and then the rest of us who were happy to help others achieve their goals and somehow find our own in the process. That's changed. Many people are pursuing their own business ideas, and catching up on ideas and knowledge to help them run that business. READ FULL DESCRIPTION

Full Description

The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers--now in a revised and updated edition "A profound book about self-determination and self-realization."--Senator Cory Booker "The Startup of You is crammed with insights and strategies to help each of us create the work life we want."--Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today.

This book isn't about cover letters or r?sum?s. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to - adapt your career plans as pandemics rage and technologies upend industries
- develop a competitive advantage so that you stand out from others at work
- strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships
- engineer serendipity that produces life-changing career opportunities
- take proactive risks to become more resilient to industry tsunamis
- tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

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