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Steps: My not-so-secret life as an adult dancer and how it impacts my life and business

Patricia Vaccarino

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned.

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Book Information

Publisher: Xanthus Publishing.
Publish Date: 01/11/2018
Pages: 164
ISBN-13: 9780996349437
ISBN-10: 099634943X
Language: English

Full Description

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement and artistry. You can't build a brand unless you are willing to explore excellence.

Through hard work and devotion, I have come to know that dance is a great metaphor for life and for business. From my world view, I equate life with business. And good business practices are as essential to your lives as every breath we take. Good business means you are performing well--to the best of your ability. Whether anyone is watching you or not does not matter. What matters is you do your best to hit your own marks.

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