Strategy for Sustainability: A Business Manifesto

Strategy for Sustainability: A Business Manifesto

By Adam Werbach

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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 07/06/2009
Pages: 240
ISBN-13: 9781422177709
ISBN-10: 142217770X
Language: English

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May 11, 2010

It's been a whole month (and then some) after the last posting of what was being read from across this great world of ours.  So, hold on to your seats. . READ FULL DESCRIPTION

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The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

About the Author

Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, Is Environmentalism Dead.

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