Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

By Marcos Rivera

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Pricing expert Marcos Rivera delivers a refreshing and practical playbook to help SaaS leaders develop a pricing strategy that helps them grow.


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Book Information

Publisher: Pricing I/O.
Publish Date: 08/16/2022
Pages: 296
ISBN-13: 9781737528012
ISBN-10: 1737528010
Language: English

Full Description

Shift Your Pricing Strategy from Guesswork to Framework

There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.

Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory. After years of teaching B2B companies how to capture value and win new clients with the right pricing model, pricing expert Marcos Rivera has distilled his knowledge into the pages of this book. What he found out is that pricing, like great music, is all about finding what works for you. You'll learn how to:

  • Lay the groundwork for value-based pricing
  • Learn the right (and the wrong) way to monetize
  • Understand why most pricing efforts fail
  • Master the art of packaging
  • Get better at pricing over time

Paired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that's unparalleled even in a crowded market. It's the only pricing playlist you'll ever need.

About the Author

Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with Monetization.

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