Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know [With CDROM]
Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today. This work reveals the latest mass influence techniques that are available for anyone who wants to create an ethical, positive outcome.
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If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.