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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (Revised, Expanded)

Anne Janzer

In the Subscription Economy, you're just getting started when someone becomes a customer. This book offers actionable strategies for business growth through long-term customer relationships.


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Book Information

Publisher: Cuesta Park Consulting
Publish Date: 03/28/2017
Pages: 224
ISBN-13: 9780986406256
ISBN-10: 0986406252
Language: English

Full Description

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

This completely revised, expanded edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • A new chapter on the risks and challenges of subscription marketing

If your business has recurring revenue, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

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