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Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart

Ian Ayres

In this lively and groundbreaking new book, economist Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior.

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Book Information

Publisher: Bantam
Publish Date: 08/26/2008
Pages: 307
ISBN-13: 9780553384734
ISBN-10: 0553384732
Language: English

What We're Saying

September 06, 2008

Writing About Numbers

By 800-CEO-READ

In watching the del. icio. us feed for the business+book this week, there have been a number of webizens that are paying attention to Stephen Baker's The Numerati. READ FULL DESCRIPTION

June 15, 2009

Rules of Thumb: 52 Truths For Winning At Business Without Losing Your Self by Alan M. Webber, HarperBusiness, 270 pages, $24. 99, Hardcover, April 2009, ISBN 9780061721830 Books like The Wisdom of Crowds and Super Crunchers show that groups and algorithms beat gurus and experts consistently in the decision-making department. READ FULL DESCRIPTION

Full Description

NEW YORK TIMES BESTSELLER - With new information on crunching your own numbers to get the edge the experts have An international sensation--and still the talk of the relevant blogosphere--this Wall Street Journal and New York Times business bestseller examines the "power" in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed--even survive--in our data-based world, you need to become statistically literate. Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres's engrossing and enlightening book.

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