Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each

Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

By Thomas Erikson

Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Reds are dominant and commanding, Yellows are social and optimistic, Greens are laid back and friendly, and Blues are analytical and precise. Understanding someone's pattern of behavior is the key to successful communication.

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Book Information

Publisher: St. Martin's Essentials
Publish Date: 10/06/2020
Pages: 304
ISBN-13: 9781250179937
ISBN-10: 1250179939
Language: English

Full Description

Do you ever think you're the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague's abrasive manner rub you the wrong way? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was 'surrounded by idiots', communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with - in and out of the office - based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information. Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with 'aha!' and 'oh no!' moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension. And with a bit of luck you can also be confident that the idiot out there isn't you!

About the Author

Thomas Erikson is a Swedish behavioral expert, active lecturer, and bestselling author. For more than fifteen years he has been traveling all over Europe delivering lectures and seminars in Swedish and English to executives and managers at a wide range of companies, including IKEA, Coca Cola, Microsoft, Volvo and KIA Motors.

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