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Taken for a Ride

Bill Vlasic

Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.

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Book Information

Publisher: Harper Paperbacks
Publish Date: 06/19/2001
Pages: 432
ISBN-13: 9780060934484
ISBN-10: 0060934484
Language: English

Full Description

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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