Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $18.99 | |
| 1 - 29 | $16.14 | 15% |
| 30 - 99 | $13.29 | 30% |
| 100 - 499 | $12.34 | 35% |
| 500 + | $11.39 | 40% |
Non-returnable discount pricing
$18.99
Book Information
| Publisher: | Harper Paperbacks |
|---|---|
| Publish Date: | 06/19/2001 |
| Pages: | 432 |
| ISBN-13: | 9780060934484 |
| ISBN-10: | 0060934484 |
| Language: | English |
Full Description
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.