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The Ten Commandments for Business Failure

Donald R Keough

Don Keough. a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company. has witnessed plenty of failures in his sixty-year career (including New Coke).

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Book Information

Publisher: Portfolio
Publish Date: 08/01/2008
Pages: 190
ISBN-13: 9781591842347
ISBN-10: 1591842344
Language: English

What We're Saying

December 03, 2008

If you follow business books, you no doubt know that The Financial Times and Goldman Sachs award one book each year The Financial Times and Goldman Sachs Business Book of the Year. What you may have escaped your business book radar is The Financial Times Management Blog and their picks of the 2008 crop. Most of the books that made the FT/Goldman Sachs shortlist made this list as well (I'll point them out below), the sole exception being William J. READ FULL DESCRIPTION

March 05, 2009

Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. READ FULL DESCRIPTION

August 13, 2008

** UPDATE ** CONTEST HAS ENDED! CONGRATULATIONS, ROB M. FROM UTAH - - YOU WON THE BOOK AND CD SET! READ FULL DESCRIPTION

Full Description

Don Keough?a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company?has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted ?how-not-to? book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, ?After a lifetime in business I?ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.?

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