Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $160.00 |
Non-returnable discount pricing
$160.00
Book Information
| Publisher: | CRC Press |
|---|---|
| Publish Date: | 01/21/2019 |
| Pages: | 294 |
| ISBN-13: | 9781138365353 |
| ISBN-10: | 1138365351 |
| Language: | English |
Full Description
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
Key Features