The 2021 Porchlight Business Book Awards longlist is here!

Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Jerry Wind, Nitin Rakesh

Winner of the International Business Book of the Year Award 2021 Winner of the Silver Stevie for Best Business Book "I wish I had written this book.

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Book Information

Publisher: Notion Press
Publish Date: 11/26/2020
Pages: 554
ISBN-13: 9781637147559
ISBN-10: 1637147554
Language: English

What We're Saying

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

November 23, 2021

Porchlight's Managing Director Sally Haldorson takes readers inside the best Leadership & Strategy books of 2021. READ FULL DESCRIPTION

Full Description

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world. "I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine "Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune "The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co. "The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM

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