Tribes: We Need You to Lead Us
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What We're Saying
That's right folks, Issue number 50. For this landmark issue, we brought ChangeThis founder Seth Godin back to discuss Tribes, the opportunities now available to lead a tribe of one's own, and what the Grateful Dead has to do with any of it. Next up, we have John Kotter, providing us with A Sense of Urgency while writing about its fundamental importance to organizational change programs. READ FULL DESCRIPTION
Michael Hyatt, President & CEO of Thomas Nelson Publishers, has updated his ten favorite business books. They are: Focus: The Future Of Your Company Depends On It by Al Ries, HarperBusiness Getting Things Done: The Art of Stress-Free Productivity by David Allen, Penguin Books Good to Great: Why Some Companies Make the Leap. . READ FULL DESCRIPTION
Tribes: We Need You To Lead Us by Seth Godin, Portfolio, 151 pages, $19. 95, Hardcover, October 2008, ISBN 9781591842330 "We Need You To Lead Us. " The call to action is clear and powerful, exactly what you would expect from marketer Seth Godin. READ FULL DESCRIPTION
I get paid to read business books. Some would consider this a tortured existence, but I can't think of a better job in the world. The job does have certain requirements. READ FULL DESCRIPTION
In our second to last installment of articles from past editions of In the Books, we have a short essay from mister Jon Mueller. In it, Jon shares some of his insights on an oft-discussed topic around these parts—the future of the book and distribution of ideas. ◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊ The Shifting Landscape of Moving Ideas: The Art of Publishing in a Socially Empowered World BY JON MUELLER The book remains the definitive source for deep exploration of knowledge on a topic. READ FULL DESCRIPTION
Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. READ FULL DESCRIPTION
The Jenkins Group announced their 2009 Axiom Business Book Award winners. Seventy seven books in all were recognized this year. Books like Tribes, The Knack, The Go-Giver, The Back of The Napkin and Predictably Irrational were selected in various categories. READ FULL DESCRIPTION
Seth Godin has been announced as a speaker at The 99% Conference being put on by Behance and COOL HUNTING in New York City. The conference is April 16 & 17, but you can save $100. 00 if you get early bird tickets before February 16th. READ FULL DESCRIPTION
Each year, we host the 800ceoread Business Book Awards, where U. S. publishers and authors nominate their books for a variety of categories of business, from leadership and management, to sales, marketing, and biographies. READ FULL DESCRIPTION
Books can do a lot for us: inspire, teach, jolt, enlighten. They can be a call to action, but they can't actually make us act. You have to find the gumption to do that on your own. READ FULL DESCRIPTION
In Tribes, Seth Godin writes, "Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable. In other words, if everyone could do it, they would, and it wouldn’t be worth much. READ FULL DESCRIPTION
The books on our 2008 shortlist for the Leadership Category are: Tribes: We Need You to Lead Us by Seth Godin (Portfolio, October 2008) This may be Seth Godin's most important book yet. It's human nature to want to be part of a group that shares a connection, passion and a common leader: a tribe. Technologies today have changed the make-up and creation of tribes, enabling them to communicate and grow in ways not possible in the past. READ FULL DESCRIPTION
What many (including Todd) are calling Seth's best book since Purple Cow, and some are even calling his best book ever, goes on sale today. Entitled Tribes: We Need You to Lead Us, it describes the new paradigm of marketing as (and) leadership. Seth wrote of the book on his blog today: . READ FULL DESCRIPTION
Linchpin: Are You Indispensable? By Seth Godin, Portfolio, 256 pages, $25. 95, Hardcover, January 2010, ISBN 9781591843160 Seth Godin has a high opinion of you. READ FULL DESCRIPTION
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.
From the Publisher:
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Itas our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, theyare enabling countless new tribes to be bornagroups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it canat provide leadership. That still has to come from individualsa people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think againaleaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a asheepwalkeraasomeone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers donat do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . Itas not easy, but itas easier than you think.