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Trick Your Eyes: Optical Illusion in Advertisements

Wang Chen

- The combination of optical illusion theory and advertising technique not only provides theoretical knowledge for readers, but will also provide design inspiration - Projects are classified according to type of optical illusion - angle, space and image reversal - The audience for this book will be broad - designers, advertising agencies, and anyone with an interest in optical illusions This book focuses on the design of print advertisements that employ optical illusion theory to create an eye-catching and attractive visual piece.

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Book Information

Publisher: Artpower International Publishing
Publish Date: 08/15/2019
Pages: 240
ISBN-13: 9789881987266
ISBN-10: 9881987261
Language: English

Full Description

- The combination of optical illusion theory and advertising technique not only provides theoretical knowledge for readers, but will also provide design inspiration - Projects are classified according to type of optical illusion - angle, space and image reversal - The audience for this book will be broad - designers, advertising agencies, and anyone with an interest in optical illusions This book focuses on the design of print advertisements that employ optical illusion theory to create an eye-catching and attractive visual piece. Based on this theory projects in this book are divided into three categories: "angle", "space" and "reversal". This book combines theory with creative case study examples, making it a useful tool for designers and advertising agencies who are seeking inspiration.

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