The 2021 Porchlight Business Book Awards longlist is here!

Two Beats Ahead: What Musical Minds Teach Us about Innovation

Panos A. Panay, R. Michael Hendrix

Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.

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Book Information

Publisher: PublicAffairs.
Publish Date: 04/06/2021
Pages: 256
ISBN-13: 9781541730588
ISBN-10: 1541730585
Language: English

What We're Saying

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

December 02, 2021

Porchlight's Creative & Social Media Manager, Gabbi Cisneros, explains our picks for the best Innovation & Creativity books of 2021. READ FULL DESCRIPTION

Full Description

Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more. Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It's no coincidence that some of the world's most respected creators are also entrepreneurs. In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation's top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyonc? and Pharrell Williams, about "daring to suck" from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they'll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy. A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.

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