Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

By Garrett French and Eric Ward

Link. Rank. Profit. Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links. The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 01/14/2020
Pages: 282
ISBN-13: 9781599186481
ISBN-10: 1599186489
Language: English

Full Description

Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

  • Execute a link audit and competitor analysis
  • Develop a structured, long-term link-building strategy
  • Identify and approach quality, top-ranking websites with a value proposition
  • Differentiate links for traffic from links for ranking
  • Keep on the right side of search engine guidelines

About the Author

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

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