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Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds-And How You Can Too

Mike O'toole, Hugh Kennedy

What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently.

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Book Information

Publisher: Simple Truths
Publish Date: 06/01/2019
Pages: 168
ISBN-13: 9781492680239
ISBN-10: 1492680230
Language: English

Full Description

What do electric shavers, craft beer, and DNA tests all have in common?
They were all revolutionized by the Unconventionals.

We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change.

Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too!

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